Jonah Rudy
Brand & digital strategistProduct owner · Former creative director · Los Angeles
I help organizations win new business and build the customer trust that grows a brand. My work starts with the business problem and carries through positioning, platforms and the numbers that show it worked.
Strategy that shows up in the numbers
Four decisions from recent engagements, and what they changed.
of Dan's revenue came from two of its seven websites. That finding drove the decision to consolidate all seven into one brand.
Dan's Performance PartsRead case →+45%traffic after relaunch, with lead inquiries up 10% and more than 50 target keywords ranking.
TruNorth JetsRead case →4 wksfrom concept to launch for a rebrand and Magento store, by steering the client from a full custom build to a customized theme.
Pilot CommunicationsRead case →1stof more than a dozen Infinite Electronics brands moved onto Adobe Experience Manager, with performance reported weekly to the C-suite.
Fairview MicrowaveRead case →Where I work
Brand strategy & positioning
Market and competitive research, personas and segments, messaging frameworks, and identity programs that hold together across every channel.
Digital product ownership
Roadmaps and sprint priorities, vendor management, and enterprise replatforms on AEM, commercetools, Magento, Shopify and WordPress.
Performance & analytics
Omnichannel campaigns, SEO and AEO, CRO and A/B testing, personalization, and GA4 reporting tied to revenue.
Teams & stakeholders
Hiring and mentorship, C-suite reporting, change management, and P&L and budget ownership.
How an engagement runs
The same four stages show up in every case study below.
- Step 1
Diagnose
Stakeholder workshops, SWOT, competitive and market research, and a hard look at the business data.
Dan's Performance Parts · Pilot Communications - Step 2
Position
Personas, segments and messaging that define who the brand is for and why it wins.
The Safety House · Sunlit Interiors - Step 3
Build
Experience design, tech stack, vendors and teams, prioritized sprint by sprint.
Fairview Microwave · Skydive Santa Barbara - Step 4
Measure
Analytics, SEO, conversion and executive reporting that keep the work improving after launch.
TruNorth Jets · Fairview Microwave
Selected engagements
- Fairview MicrowaveEnterprise B2B e-commerceFirst of a dozen-plus sister brands to move off a legacy CMS onto Adobe Experience Manager.Product Owner · Change Management Lead
- TruNorth JetsPrivate aviationA luxury service with low conversion, lagging SEO and messaging that did not explain its value.Strategic Consultant · Creative Director · Developer
- CyberTouchTouchscreen manufacturingTechnical buyers had to decode an internal product structure, and staff spent hours pulling data sheets by hand.Creative & Strategy Director
- Dan's Performance PartsAutomotive e-commerceSeven separate websites, many outdated, slow and hard to use.Creative & Strategy Director
- PacGenomicsGenetic & genomic testingCutting-edge science presented on an outdated, sluggish and fragmented site.Creative Director · Strategy
- BoppyConsumer & hospital productsWhimsical, easy-to-use products sold through a website that felt dated and messy.Design Director
- The Safety HouseIndustrial safety supplyA costly previous agency build left low engagement, weak search visibility and lost ground to competitors.Creative Director
- Skydive Santa BarbaraAdventure tourismStaff time was going to managing bookings and answering the same questions.Creative & Strategic Director
- Pilot CommunicationsAviation headsetsDeclining sales and rising competition called for a rebrand and a better store.Creative Director · Strategy
- Sunlit InteriorsInterior design servicesProspects were overwhelmed by too many service options and dropped off.Creative Director · Strategy
KaiserIntelFoxGilletteLuxor